You’re busy, I get it. Social media can feel like a never-ending chore on your to-do list. But here’s the thing: posting randomly just to “show up” might actually be hurting your brand more than helping it.

Instead, let’s post with purpose.

I know the feeling… you’re posting your heart out on Stories, sharing behind-the-scenes moments, cute coffee shots, and even the occasional offer… but your DMs? Crickets.

It’s not because people aren’t watching (they are!), it’s because your stories aren’t giving them a reason to respond.